A car air freshener for people who actually like their car. The client believed in an opportunity to bring something new to the car air freshener aisle that stands out from the plastic and tack that dominates. A premium product with a focus on material quality and feel, we tried out a number of forms and styles before narrowing onto this simple token.
A scented ceramic cylinder with a cork lined metal clip disassembles easily, uses no plastic and only a small application of water soluble adhesive. It fits subtly into most modern interiors.